The Reputation Circle : A study of the interplay between the reputational perception of companies and the effect on their non-financial performance

Reputation nowadays is a determinant of companies’ strategy. We used a qualitative study approach, based on semi-structured interviews. The choice of subject was motivated by recent scandals involving big corporations. We started therefore from the postulate that big corporations would rather not wa...

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Bibliographic Details
Main Authors: Pave, Vincent, Nziengui Ebaley, Yvan Kenneth
Format: Others
Language:English
Published: Umeå universitet, Företagsekonomi 2021
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-184880