The Reputation Circle : A study of the interplay between the reputational perception of companies and the effect on their non-financial performance
Reputation nowadays is a determinant of companies’ strategy. We used a qualitative study approach, based on semi-structured interviews. The choice of subject was motivated by recent scandals involving big corporations. We started therefore from the postulate that big corporations would rather not wa...
Main Authors: | , |
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Format: | Others |
Language: | English |
Published: |
Umeå universitet, Företagsekonomi
2021
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Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-184880 |