The effects of eWOM on companies : A qualitative study about how companies get affected by the eWOW spread by consumers
Abstract The rapid technological developments have changed how companies market themselves and how consumers search for information. Furthermore, the internet provides companies with a variety of channels to share information and products. For a long time, “word of mouth” which consumers recommend v...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Umeå universitet, Företagsekonomi
2021
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-184865 |