Purchase Probability Prediction : Predicting likelihood of a new customer returning for a second purchase using machine learning methods
When a company evaluates a customer for being a potential prospect, one of the key questions to answer is whether the customer will generate profit in the long run. A possible step to answer this question is to predict the likelihood of the customer returning to the company again after the initial p...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Umeå universitet, Institutionen för matematik och matematisk statistik
2021
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-184831 |