DOLD MARKNADSFÖRING: ATT SÄLJA EN LIVSSTIL : En semiotisk innehållsanalys av Nelly.com på Instagram
The aim of this study is to distinguish how the fashion brand Nelly.com chooses to portray themselves through their Instagram posts and how the snapshot aesthetic is displayed in these. The aim is further to reveal what they are advertising and what characterizes the group identity Nelly.com is invi...
| Main Authors: | , |
|---|---|
| Format: | Others |
| Language: | Swedish |
| Published: |
Umeå universitet, Institutionen för kultur- och medievetenskaper
2021
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-182502 |