Genus och stereotyper inom reklam : En kritisk diskursanalys av Gillettes reklamfilmer på YouTube
Gender and stereotypes in advertising is a critical discourse analysis aimed at studying how femininity and masculinity is portrayed in Gillette and Gillette Venus marketing on YouTube. Both brands have, after the #metoo campaign, opted to approach their marketing from different point of view since...
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Format: | Others |
Language: | Swedish |
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Umeå universitet, Institutionen för kultur- och medievetenskaper
2020
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Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-170294 |