Genus och stereotyper inom reklam : En kritisk diskursanalys av Gillettes reklamfilmer på YouTube

Gender and stereotypes in advertising is a critical discourse analysis aimed at studying how femininity and masculinity is portrayed in Gillette and Gillette Venus marketing on YouTube. Both brands have, after the #metoo campaign, opted to approach their marketing from different point of view since...

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Bibliographic Details
Main Author: Lindberg, Emma
Format: Others
Language:Swedish
Published: Umeå universitet, Institutionen för kultur- och medievetenskaper 2020
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-170294