Strategisk kommunikation i ideella organisationer : En retorisk analys av hur Världsnaturfonden WWF kommunicerar förtroende i olika kommunikationskanaler

This study has aimed to examine how Världsnaturfonden WWF communicates trust in various communication channels. We also wanted to see if there are any differences in the different channels on how WWF communicates trust. It is a qualitative study that uses critical rhetoric analysis as method. We ch...

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Bibliographic Details
Main Authors: Adolfsson, Linda, Nilsson, Emelie
Format: Others
Language:Swedish
Published: Umeå universitet, Institutionen för kultur- och medievetenskaper 2020
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-169707