Självpresentationernas logiker : en tematisk studie av gymnasieskolors identitetsskapande på webben

The aim of this licentiate thesis is to examine the means of self-presentation on the websites of 18 upper secondary schools in Sweden. This empirical material may be referred to as a kind of marketing since they render a highly idealized image of schools. To some extent they exaggerate what school...

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Bibliographic Details
Main Author: Gustrén, Cia
Format: Others
Language:Swedish
Published: Umeå universitet, Institutionen för kultur- och medievetenskaper 2019
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-155739
http://nbn-resolving.de/urn:isbn:978-91-7601-960-3