Who are we? : Micro-sized companies’ corporate identity on social networking sites
Corporate identity is something every organization has (Bernstein, 1984, cited in Abratt, 1989, p. 69). Balmer (2001, p. 254 & 257) describes the concept with the question “Whatare we?”. Companies now recognize that a strong corporate identity is very beneficial because it can help them “ali...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Umeå universitet, Företagsekonomi
2018
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-149684 |