Gymnasieelevers syn på influencers
Influencer marketing has arguably emerged as one of the most effective forms of marketing, and it’s here to stay. That has made influencer marketing just as compelling of a research subject as it is useful for marketing professionals. This thesis aims to put an answer to how high school students exp...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Umeå universitet, Institutionen för kultur- och medievetenskaper
2017
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-144705 |