If You Are Not Visible, You Do Not Exist : A Qualitative Study of Corporate Reputation Management on Social Media
The use of internet and social media has during the last decade increased and today both individuals and companies are active on social media. It is a new way for organizations to communicate with customers and many organizations have realized the value of their corporate reputation to contribute to...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Umeå universitet, Företagsekonomi
2017
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-137483 |