Implementation and Perception of Modern Marketing : A qualitative study on Storytelling, Brand Identification, and Content Marketing used and perceived in a marketing perspective
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Umeå universitet, Företagsekonomi
2017
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-137435 |