"De har ju ett syfte med allt de gör" : En kvalitativ studie av IKEAs reklamserie Där livet händer
Is commercialism a threat to authenticity? This is a qualitative research method and study of IKEAs advertising series Där livet händer. To appear genuine and authentic has become highly important for companies and brands. Critical consumption discourses makes it harder for companies to be perceiv...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
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Umeå universitet, Institutionen för kultur- och medievetenskaper
2017
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-133616 |