När reklamen kliver in i samhällsdebatten: En kvalitativ analys av Åhléns kampanj Bryt klädmaktsordningen
The purpose of this study is to examine how Åhléns challenge existing gender norms and stereotypes in their campaign Bryt klädmaktsordningen. The study also wish to highlight the reactions that the campaign has received on Åhléns Facebook-page. The theoretical starting point is based on theories con...
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| Format: | Others |
| Language: | Swedish |
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Umeå universitet, Institutionen för kultur- och medievetenskaper
2017
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-133492 |