Donor UX, applied guidelines : Donors user experience and user journey guidelines for charity organizations
Those living in cities in the age group of 20-30 years contribute the least to charity. This, in combination with decreasing use of physical cash, calls for a revision of charity organizations’ approaches on raising funds. How should charitable organizations’ update their current procedures? This th...
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| Format: | Others |
| Language: | English |
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Umeå universitet, Institutionen för tillämpad fysik och elektronik
2016
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-131329 |
| Summary: | Those living in cities in the age group of 20-30 years contribute the least to charity. This, in combination with decreasing use of physical cash, calls for a revision of charity organizations’ approaches on raising funds. How should charitable organizations’ update their current procedures? This thesis explores user experience by observing and analyzing the entirety of the user journey, resulting in guidelines dedicated to those trying to make the world a better place. |
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