Donor UX, applied guidelines : Donors user experience and user journey guidelines for charity organizations

Those living in cities in the age group of 20-30 years contribute the least to charity. This, in combination with decreasing use of physical cash, calls for a revision of charity organizations’ approaches on raising funds. How should charitable organizations’ update their current procedures? This th...

Full description

Bibliographic Details
Main Author: Englund, Lars
Format: Others
Language:English
Published: Umeå universitet, Institutionen för tillämpad fysik och elektronik 2016
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-131329