Effects of source credibility and information quality on attitudes and purchase intentions of apparel products : A quantitative study of online shopping among consumers in Sweden
Nowadays rapid development of information and communication technologies induced changes in many spheres of society. Digital media gives an access to diverse information sources ensuring vast available information. However, it became more difficult to evaluate credibility of these sources and qualit...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Umeå universitet, Företagsekonomi
2016
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-123550 |