Expanding the Rise of Collaborative Consumption : A qualitative study on how to increase the attitude-behavior consistency
A major transformation within the traditional market exchange has taken place during the last decade. Sustainability concerns and individuals’ attempt to protest against the crazy consumption have giving birth to a new movement, namely collaborative consumption. A new trend is identified where the c...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Umeå universitet, Företagsekonomi
2016
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-122847 |