Att forma och sälja en destination : En studie som undersöker och analyserar Höga Kustens arbete med platsvarumärke och platsmarknadsföring
Today more people choose to travel, both for business and leisure, which have resulted in that tourism gradually are considered to be an important industry for different places. The increased possibility to travel and globalization is the main reason why destinations more often tend to use place bra...
| Main Author: | |
|---|---|
| Format: | Others |
| Language: | Swedish |
| Published: |
Umeå universitet, Kulturgeografi
2016
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-122647 |