“We may see something but if we fail to notice, we are essentially blind..” : A study of what methods companies use when analysing the surrounding world

ABSTRACT The conditions on the market are rapidly changing and businesses in Sweden need to seize signals of change in time, in order to have a strong market position. The ability to make the right decisions and react in time is vital due to the increasing competition and a mistake can have devastat...

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Bibliographic Details
Main Authors: Andersson, Lisa, Sörensen, Hanna
Format: Others
Language:English
Published: Umeå universitet, Handelshögskolan vid Umeå universitet 2007
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-1174