Analyses of Two Most Common Categories of Chinese Public Service Advertisement and the Reception among Ordinary Chinese People
In this paper, the summarized definitions, the history of PSA in both China and abroad as well as related-Chinese background are presented so as to lay a background foundation for the research. The theories of signs and communication in semiotics, as well as the reception theories by Stuart Hall bui...
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| Format: | Others |
| Language: | English |
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Stockholms universitet, Institutionen för mediestudier
2014
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-99837 |