Personal Branding ThroughImagification in Social Media : Identity Creation and Alteration Through Images

The general purpose of this qualitative study is to investigate how individuals today, in a societywhere people spend more and more time on social media, create and alter their identity throughimages. The study is focused on Instagram, the most widespread social media only focused onphotos. The stud...

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Bibliographic Details
Main Authors: Lindahl, Gustav, Öhlund, Mimi
Format: Others
Language:English
Published: Stockholms universitet, Marknadsföring 2013
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-98967