Branding Sweden : A study of social media driven democracy and its implications
The general purpose of this qualitative study is to investigate the implications in regard to power, structure and control connected to the project Curators of Sweden. The study looks at nation branding through the use of social media. The idea with the project Curators of Sweden is to invite citize...
| Main Authors: | , , |
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| Format: | Others |
| Language: | English |
| Published: |
Stockholms universitet, Marknadsföring
2013
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-98965 |