Produktplacering i svensk film i jämförande internationellt perspektiv

I will write about product placement in film from a Swedish point of view. This entails writing about Swedish films with different types of product placements, not only how they are done but also discuss how they succeed from a sales perspective. In my earlier work I have written about the product p...

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Bibliographic Details
Main Author: Sjögren, Gunnar
Format: Others
Language:Swedish
Published: Stockholms universitet, Institutionen för mediestudier 2012
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-86939