Developing the business case for a new mobile service : An exercise in business model design
Business models have been a hot topic for managers, journalists and researchers ever since the dotcom era. There are many suggestions about how to interpret them, but few studies have focused on the actual design process that occurs when companies consciously consider them and improve them. This act...
| Main Author: | |
|---|---|
| Format: | Others |
| Language: | English |
| Published: |
Stockholms universitet, Företagsekonomiska institutionen
2006
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-6416 |