Passion & Lojalitet : En studie om varumärkeskulten Apple och dess passionerade och lojala konsumenter
Abstract Apple Computers Inc. is known for their loyal and passionate followers. This study focuses on the brand communities and brand loyalty that is frequently seen among Apple customers. It focuses on the factors that create an apparent deep-set loyalty and passion towards their computers among M...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Stockholms universitet, Företagsekonomiska institutionen
2006
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-6322 |