Personfied Brands : Identity Projects in Social Media
The popularity of social media have increased over the last years, appearing under variousbrands with millions of members worldwide. This thesis exemplifies how the features in twoof the most popular social media of today, Facebook and Twitter, can enable individuals touse these forums as tools for...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Stockholms universitet, Företagsekonomiska institutionen
2010
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-42399 |