En multimodal analys av KRY:s marknadsföring och varumärkeskommunikation via influencer marketing på Youtube
KRY is a health-related app that provides a conversation with a doctor or psychologist through an app. KRY has chosen to market themselves through influencer marketing at different platforms like for instance Youtube. When influencers market KRY they encourage their followers to pay money for someth...
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| Format: | Others |
| Language: | Swedish |
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Stockholms universitet, Institutionen för mediestudier
2018
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-165573 |