Den kommunicerande chatboten och dess uppfattning bland kommunikationsansvariga : En kvalitativ studie om kommunikationsansvarigas uppfattning av chatboten
The purpose of this study is to form an understanding for communication managers acceptance of the chatbot. This understanding could be useful if the usage of the chatbot at various companies increases. This study also aims to study the relevance of Davis (1989) Technology Acceptance Model, which is...
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| Format: | Others |
| Language: | Swedish |
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Stockholms universitet, JMK
2019
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-165532 |