"Den här produkten rekommenderar jag." : en kvantitativ studie i parasocialitet och påverkan på YouTube
This Bachelors essay aims to investigate the interaction and relationships between young, Swedish YouTube viewers and the YouTubers they watch from a parasocial point of view, and further discuss the role of these relationships in influencer marketing on YouTube. Moreover, we examine the general eff...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Stockholms universitet, Institutionen för mediestudier
2018
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-152101 |