Geographies of Place Branding : Researching through small and medium sized cities
Place branding is commonly conceptualized with a focus on big cities, such as London, New York and Singapore, building from concepts and models from mainstream branding theory. In contrast to such conceptualizations, this thesis focuses on place branding in small and medium-sized cities. The present...
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| Format: | Doctoral Thesis |
| Language: | English |
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Stockholms universitet, Kulturgeografiska institutionen
2015
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-115638 http://nbn-resolving.de/urn:isbn:978-91-7649-144-7 |