Power, Social Identity and Fashion Consumption : A thesis on how female executives use power-coded dressing as a tool to accentuate power as a part of their social identity.
The aim of the thesis is to contribute to the CCT research field on social identity, by placing a focus on power from a customer perspective and studying how power can be accentuated within social identity. Theory from CCT with a focus on social identity has been used in combination with extensive l...
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| Format: | Others |
| Language: | English |
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Stockholms universitet, Marknadsföring
2014
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-108867 |