The 'Perfect' Body : A Study of the Body in Today's Consumer Society

This thesis explores the ways in which the body is positioned within consumer society. The development of body ideals in Western societies is examined in order to point out consumers’ occupation with appearances and their bodies as signifiers of success. The three case studies (A&F, Calvin K...

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Bibliographic Details
Main Author: Katzwinkel, Natascha
Format: Others
Language:English
Published: Stockholms universitet, Centrum för modevetenskap 2014
Subjects:
A&F
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-108851