Mode på nätet : En studie om hur nätbutiker marknadsför sig genom bloggar och andra sociala medier
This thesis examines how online fashion retailers utilize blogs and other social media in their marketing process. The study is focused on internet retailer Nelly and how they make use of fashion blogger Kenza in their marketing. Drawing on Kawamura’s fashion-ology theory, the study emphasizes the n...
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| Format: | Others |
| Language: | Swedish |
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Stockholms universitet, Centrum för modevetenskap
2013
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-100055 |