Destination image and its effects on marketing and branding a tourist destination : A case study about the Austrian National Tourist Office - with a focus on the market Sweden
In a tourism context, the image potential customers have of a destination is a very important issue. Images play an essential role in destination choice matters and in this regard, as tourism services are intangible, images are said to become even more important than reality. The concepts of destina...
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Format: | Others |
Language: | English |
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Södertörns högskola, Institutionen för ekonomi och företagande
2011
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Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-9271 |