Destination image and its effects on marketing and branding a tourist destination : A case study about the Austrian National Tourist Office - with a focus on the market Sweden

In a tourism context, the image potential customers have of a destination is a very important issue. Images play an essential role in destination choice matters and in this regard, as tourism services are intangible, images are said to become even more important than reality. The concepts of destina...

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Bibliographic Details
Main Author: Sonnleitner, Katharina
Format: Others
Language:English
Published: Södertörns högskola, Institutionen för ekonomi och företagande 2011
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-9271