I själen alltid ren : En multimodal kritisk diskursanalys av hur det goda livet porträtteras i reklam för hemstädning i Sverige

This thesis explores how visions of the good life, as understood by Lauren Berlant, communicate through advertising for home cleaning services in a Swedish context. With an ambition to map out how life is portrayed in these commercials this thesis wants to shed light on how these portrayals of life...

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Bibliographic Details
Main Author: Löfholm, Nora
Format: Others
Language:Swedish
Published: Södertörns högskola, Genusvetenskap 2021
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-46303