Märkeslojalitet inom svensk dagligvaruhandel : En kvalitativ studie om hur aktörerna i den svenska dagligvaruhandeln skapar och underhåller kundlojalitet
The grocery trade is part of the food industry, which is Sweden's third largest industry. It is obvious that it is an industry with a high market concentration where the market share of the three largest companies corresponds to almost 87%. In addition to the high concentration in the market, t...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Södertörns högskola, Företagsekonomi
2021
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-45969 |