Upplevelser av butiksatmosfärer med materiella och immateriella faktorer i fokus : En fallstudie av Porsche Center i Segeltorp och i Malmö
The aim of the bachelor’s thesis is to examine whether the atmospheric experience differs between two different stores within the same brand, depending on tangible and intangible elements. The authors have focused on how certain selected elements have been implemented in the store environments, to i...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
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Södertörns högskola, Företagsekonomi
2021
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-45861 |