Detaljhandelns kamp mot Covid-19 : En kvalitativ studie om krishanteringsplaners påverkan på företags disponering av marknadsföring i en kris
The purpose of this study is to understand how companies in the retail industry altered the disposition of their marketing during the Covid-19 outbreak and whether crisis management plans contributed to the producers' choice of disposition. To conduct the survey, semi-structured interviews were...
| Main Authors: | , |
|---|---|
| Format: | Others |
| Language: | Swedish |
| Published: |
Södertörns högskola, Företagsekonomi
2021
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-45840 |