En effektivare influencer marketing : En studie om hur företag kan optimera sin användning av influencer marketing
Today, the consumers have become more and more immune to traditional marketing, such as the use of TV-commercials. With social media, the rules of marketing changed, and the most effective way to reach customers today is through influencer marketing. However, influencer marketing is still considere...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Södertörns högskola, Institutionen för samhällsvetenskaper
2020
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-44418 |