Kontra Covid : En kvalitativ studie om hur Allsvenska fotbollsklubbar har arbetat med sin marknadsföring under Covid-19 pandemin
Purpose: The purpose of this study is to investigate how Swedish football clubs in Allsvenskan have handled the Covid-19 pandemic in terms of maintain the relationship with their supporters, maintain their brand and compensate for the financial losses. Method: The method of choice is qualitative res...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Södertörns högskola, Institutionen för samhällsvetenskaper
2020
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-43902 |