Generation W's upplevda risker och riskreducerande metoder vid e-handel
Background: A shift from physical trading to online shopping has taken place. Generation W trades online to a lesser extent compared to generations X and Y, even though they have strong purchasing power. Perceived risk is one of the reasons why consumers choose to refrain from shopping online. Previ...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Södertörns högskola, Institutionen för samhällsvetenskaper
2020
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-43873 |