Marknadsföring och barn i en digitaliserad värld : En undersökning av förmyndares attityder gentemot företag

Marketing towards children has long been a controversial subject and with the arrival of digital media, the opportunities for companies has grown greater. This has, according to many, led to an escalation of the amount of marketing that reaches children and led to increasing concern from guardians o...

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Bibliographic Details
Main Authors: Schmuck, Dennis, Shaker, Nivin
Format: Others
Language:Swedish
Published: Södertörns högskola, Företagsekonomi 2020
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-43795