Kundanpassningsprocessen : Hur en produktkonfigurator påverkar kundens betalningsvilja inom hemelektronikbranschen
Purpose: This study aims to test which values from the mass customization process that affect the willingness to pay for products in the consumer electronics industry. Method: We have used a quantitative method with a deductive approach. The study is based on the confirmatory factor analysis (CFA) p...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Södertörns högskola, Företagsekonomi
2020
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-43785 |