Choklad smakar godare med ett gott samvete : En kvalitativ studie om hur etiska överväganden påverkar Generation Z i deras köpbeslut
Adolescents involvement in societal issues has been found to be able to influence companies. Simultaneously, a growing interest in today’s consumers has been found to include ethical commitments in their consumption, a trend considered to be driven by young consumers. This can put an immense pressu...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Södertörns högskola, Företagsekonomi
2020
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-41505 |