Det sportsliga resultatets påverkan på sponsorskap : En explorativ studie om sponsorgivarens inställning till det sportsliga resultatets påverkan på sponsorskapet
Sponsorship is one of the most effective marketing strategies for corporations to communicate with their target audience as well as improving their brand. The most common sponsorship is sports related, despite this there is a lack of research regarding the on-field performance effect on sponsorship....
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Södertörns högskola, Företagsekonomi
2020
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-41024 |