Personliga varumärken på Instagram : En studie om Instagrams roll för unga fastighetsmäklares marknadsföring av sig själva
The tough and steadily increasing competition within the brokerage industry places greater pressure on self-marketing with the goal of distinguishing oneself from the competitors. This study examines, through a quantitative in combination with a qualitative approach, how real estate agents work with...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Södertörns högskola, Institutionen för samhällsvetenskaper
2019
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-38256 |
