Personliga varumärken på Instagram : En studie om Instagrams roll för unga fastighetsmäklares marknadsföring av sig själva

The tough and steadily increasing competition within the brokerage industry places greater pressure on self-marketing with the goal of distinguishing oneself from the competitors. This study examines, through a quantitative in combination with a qualitative approach, how real estate agents work with...

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Bibliographic Details
Main Authors: Burman, Erica, Jonsson, Anna
Format: Others
Language:Swedish
Published: Södertörns högskola, Institutionen för samhällsvetenskaper 2019
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-38256