Den nya trenden: Hälsa på burk : En kvalitativ studie om konsumenters främsta anledningar till valet av varumärke bland funktionsdrycker
In today's society there is a comprehensive health trend in the food industry. New products associated with exercise and health are frequently introduced to the market. One of these products is the “functional drink”. The functional drink is an energy drink made of good and natural ingredients...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Södertörns högskola, Institutionen för samhällsvetenskaper
2018
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-36097 |