Konsumtionsstammar - från teori till praktik : En kvalitativ studie om företags segmenteringsstrategier
Segmentation has long been used by companies as the main strategy to succeed in the marketplace. This method is mainly about dividing the marketplace into smaller segments, where individuals are divided according to predefined variables. These variables are based on the solid social positions of ind...
| Main Authors: | , |
|---|---|
| Format: | Others |
| Language: | Swedish |
| Published: |
Södertörns högskola, Institutionen för samhällsvetenskaper
2018
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-36011 |