”Betalt samarbete med…” : En studie om attityder och åsikter till Instagrams annonseringspolicy och ekonomiskt kompenserade inlägg publicerade av influencers
Influencer marketing is an effective method, rather than traditional advertising strategy, due to that the method is perceived more authentic and trustworthy. During autumn 2017 the social media platform Instagram introduced an advertising policy to distinguish personal opinions and advertising – du...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Södertörns högskola, Företagsekonomi
2018
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-35673 |